About Stephen Bateman – Content Marketing Strategy Expert at Concentric Dots

Whether he’s giving a webcast, blogging, speaking, or coaching, Stephen is a teacher in everything he does.

Stephen began his career in Ankara, Turkey, helping Bilkent University students improve their academic English. Then, as director of studies for Bell Educational Trust, he designed and delivered courses for university graduates of the European Business School.

After a long career in international book publishing, marketing and sales, Stephen discovered that he Internet had created a specialist niche for him, in which he could publish apps to help people improve aspects of their health and fitness all over the world, with international reach with the help of a strategic content marketing plan.

From these first steps in digital, Stephen went on to get qualified in digital media management with CIM/CAM where he honed his unique skill set in audience insights, customer journey mapping, design, SEO, content and social media marketing.

Stephen is someone who truly understands the power of content to attract, engage and convert audiences from a strategic and lead-generative perspective.

Stephen does not see content marketing as a means to make yet more noise, but as “doing something worth talking about.”

But don’t take his word for it, see what his customers have to say about him.

Stephen currently works as a Watertight Marketing Accredited Consultant and as author, speaker and eLearning tutor at Smart Insights.

Previous collaborations include Panopto Europe and twOfour.

Stephen is a lifelong scholar.

After graduating with honours in French Language and Literature from University College London, Stephen completed his Postgraduate Professional Diploma in Marketing (DipM CIM), then enjoyed a long and successful career in international publishing, managing publishing operations at Longman, Dorling Kindersley and Hachette.

Professional Journey – Stephen Bateman from Stephen Bateman

In 2011 Stephen set up iGlimpse, a digital publishing company specialising in self-help apps for back pain sufferers.

It was this experience, setting up and growing a lean startup, that spurred Stephen to share his inbound and content marketing success with small business owners and fellow entrepreneurs.

This process, of helping others, allowed Stephen to develop his tried, tested and trusted online marketing methodology: The Concentric Dots Content Marketing™ Planning Framework.

Stephen’s mission is to provide small business owners and managers with a cost-effective marketing for the digital age. Through his training, speaking, master classes, writing and 1:1 support, Stephen gives small business owners and managers the digital marketing tools to become better digital marketers and to grow their audiences and businesses online.

In his free time, Stephen climbs, snowboards, and paints. He is married with 3 children, and spends time on Dartmoor and in the Pyrenees.

Connect with Stephen on LinkedIn.

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Stephen has helped me develop a more detailed customer-focused approach to my website. He analysed what I did and who was actually reading my site. He spent time taking me through the process and guiding me so that I understood how to help my customers better. I have found him approachable, knowledgeable and most importantly, able to give me specific advice that I can implement immediately.

James Marshall, Excelsior Group