How much does content marketing cost?
The amount you pay for content marketing services depends on three things related to your company and the nature of our work:
Your goals: What are you trying to achieve? How will our work for you impact your company’s success? Bigger content marketing goals drive larger investments.
Company size: How large is your company? Larger businesses tend to have more complex challenges, which are harder to solve, take more time, and cost more.
Specialty: Do you need a brand refresh? Do you need to improve the organisation and performance of your online content? Do you need to generate demand, attract more leads, and support the sales effort? The level of skill determines the cost.
The examples of client work you see on our website represent investments that range from from £3,500 to more than £10,000 over the course of a one year. Generally, our work is structured in retainers to accomplish specific goals within a defined timeframe. A retainer generally lasts a minimum 3 months, but most often lasts 6-12 months, representing an average investment of £13,500.
The long and short of it is that content marketing is an investment, not a cost, with a payback that can be measured.
Broadly speaking, content marketing can be divided into 5 cost “phases” from planning to measurement:
- Distribution, and
We hope you’ll understand why content marketing strategy is not an off-the-peg service, and why we do not publish a rate card.