Latest Posts

  • Are Forgotten Customers A Problem For Your Business?

    I’ve had many conversations with owner-managers the last few months, and they’ve all pointed to the same business problem: Poor or non-existent growth from existing, or rather, forgotten customers! But is this surprising? Not really. Why not? Well, businesses typically lose between 10-25 per cent of their influence over customers for every month customers don’t hear from […]


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  • Winning With Content Marketing Throughout The Purchase Funnel

    We all put a lot of time and money into our content marketing throughout the purchase funnel, but how can we show a return on that marketing investment? I’d like to explore everything we do with content throughout the funnel to find the opportunities for improvement, so that we can prove the ROI of our […]


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  • How To Manage Content Creation For A Small Business Alone

    I get asked this a lot: How can I manage the content creation of a small business alone?  Content creation is time consuming, and creating all your content alone can lead you into a depression like the one in the picture above.  Trying to do your content marketing alone is not sustainable, especially once your business […]


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  • Content Marketing and Paid Advertising | Contest or Marriage?

    Are content marketing and paid advertising a contest or a marriage? The way I see it, they work well together, and are not mutually exclusive. If you have a post or a page that ranks well for a critical search term, and you get good levels of qualified traffic, you don’t need to pay for advertising, because […]


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  • How To Set a Content Marketing Strategy for an SME

    This is the antipasto for my talk “How To Set a Content Marketing Strategy for an SME.” In 15 minutes I want to impart a content marketing framework that small business owners and managers can take back to the office and implement.  I’ll draw on my first-hand experience of running content marketing programmes and the recommendations from my study of […]


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  • Guide to Crowdfunding Music Projects On PledgeMusic

    This post summarises the three most important lessons I learned whilst running a crowdfunding music project on PledgeMusic.   In it, I distill my first-hand tips on how musicians and bands like Courtyard Music Group (CMG) can use crowdfunding to reach, engage and convert worldwide audiences, without personally bankrolling their music project, and without the need […]


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  • 7 Powerful Fixes to Revive Your Website

    This post recommends 7 powerful fixes to revive your website. How Strong Is Your Website?     Our survey of more than 200 small businesses in the South West of England points to seven major problems that stop them winning more customers online. In order of importance the seven biggest problems are: Insufficient content on their websites to attract visitors. […]


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  • Show Photos of Real People On Your Website

    This blog post explores why you should show photos of real people on your website to connect with more visitors. The best marketing does not feel like marketing, it feels like a good friend, which is why showing photos of real people on your website helps you to connect with more visitors. Is it any surprise […]


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  • How to empower employees to be successful storytellers

    This post outlines a strategic content marketing process to empower employees to be successful storytellers. My personal story: I was recently taken on a tour of a company by a client. As we wandered through the showroom, depot and office, I was struck by the passion and enthusiasm that pulsed throughout his narrative. Neil’s business sells and […]


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  • Video Marketing for Small Business

    This post considers how to develop a video in the context of video marketing for small business.   Rule #1: Think about customers first, video formats later To make sure I understand my customers properly and what they need to achieve, I write down the questions they have at each stage along their buying journey. By […]


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