A content marketing masterclass that gives you all you need to get started with productive content marketing.
This is a one day “roll-up-your-sleeves” crash course that shows you how to do it, and gets you started on your own content marketing journey.
The Content Marketing Masterclass only runs occasionally. Contact us to book a place on a future course.
Group sizes are limited so that we have time to focus on the specific issues that affect your business and give you the individual attention you need.
Our Masterclass is limited to 8 delegates and you get two experienced practitioners for the day plus a personalised one-on-one follow-up.
The Masterclass is built around an actionable 7 step framework and is all about learning and implementing 7 core tried, tested and trusted disciplines that help to create truly effective content that drives business growth.
We’ve put together this hard working practical workshop and produced a workbook for you to personalise. Using our workbook you will learn how to:
- Set content marketing goals in line with your business objectives
- Identify the metrics to track your progress
- Create profiles of your ideal customer
- Understand the content needs of your customers at each stage of their buying journey
- Identify the triggers, themes, topics and keywords that will pave the way to your business online
- Begin planning a content strategy that meets the business needs of your organisation
- Develop a total content marketing strategy for the company website & other properties
- Develop an editorial calendar to produce high volumes of good quality content-rich stories for the business
You’ll leave the day brimming with ideas, plans and takeaways that you will want to implement at work the very next day – and for a long time to come. Learn more